What is brand photography?

Brand photography focuses on capturing professional images of you and your business. As the saying goes, every picture tells a story—so it’s important that your photos tell yours the way you want them to. Branding sessions often include a mix of formal and/or informal headshots, lifestyle and environmental portraits, creative shots, styled product shots, lifestyle shots showing interaction with the products or services, personality shots and so much more. After all, you are what makes your brand unique.

Your business branding photos, professional headshots or family portraits should be just as special, and capture your stories in distinctive ways.

Why do small businesses need a brand photoshoot?

It's so important to convey who you are and what your brand stands for so the right people can find you. The mantra of all small business owners is that the client has to “know, like and trust” them. The best way to do this is by creating a great first impression with professional brand images. Using stock images might work for a little while, but people are savvy and know better. They understand that those images are not who are behind your company and want to see the real people, the story, behind your company. 

Also, many stock images tend to be repeated amongst websites, take a closer look and you’ll see. Why not get images that are custom and geared for what you want instead?

How can a small business owner use personal brand photos?

A Personal Branding photo session is an investment, not just in yourself, but also in your business. If you own your own business, you probably have a professional website that talks about who you are and what you do. Your personal brand is what sets you apart from the crowd, it’s what makes you unique and interesting. It helps clients relate to you. So my job is to make you approachable and relatable.  Your personal brand is the experience only you can create for your clients and followers. It's what catches their attention when they are scrolling through social media and what makes them stop when they pause in front of your shop and say oooh I want to work with this business.

Schedule a photoshoot for your business and let us help you take your brand to the next level!

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